DECA09

Domestic Energy Consumption in Australia 2009

The increasing price of energy is a headline issue. Climate change is hitting home, on many fronts. In response many Australian consumers are changing their attitudes and their consumption patterns. Domestic Energy Consumption in Australia - Consumer Behaviour and Action is a new market analysis report based on detailed analysis of over 3000 Australian households. It is the latest report in Connection Research’s innovative Sustainable Home series, which has set new benchmarks in consumer research on sustainability issues in Australia. Over the last four years Connection Research has developed an extensive database of consumer purchasing and usage patterns of dozens of device types. This latest round of research builds on this knowledge to provide the most extensive information available in Australia of consumer behaviour and attitudes on the consumption and conservation of energy for domestic purposes. What did Australian Consumers tell us? Connection Research’s methodology relies on direct surveys of large numbers of representative households from all over Australia (25000+). Extensive demographic analysis by such factors as location, family type, dwelling type, age and gender, education level and employment status, household income and political and social leanings ensures a truly detailed understanding of the attitudes and behaviour of the Australian population. The data is overlaid on Australian Bureau of Statistics census data to build a complete picture of consumer attitudes and practices across all of Australia. There are numerous reports on the market relating to Energy Consumption patterns, but none of them are as detailed as the DECA report. We have consulted with major Energy retailers and the Australian Government on their intelligence requirements and come up with the most comprehensive analysis available on the Australian consumer. Behavioural and Attitudinal analysis are detailed in the DECA 2009 Public Report. Don’t delay - purchase your copy today and see what Australian consumers think and feel about Energy usage and consumption. Determine how to best service your clients by understanding their needs and wants. Research Topics Domestic Energy Usage – Australian Consumer Profile Number of devices and types of equipment in use. Age. Efficiency. Hot water and HVAC (types) Electrical (fridge, stove, dishwasher, washing machine, etc.) Electronic (TV, HiFi / home cinema, PCs and printers Domestic Energy Behaviour Patterns Current energy consumption patterns (for all technology and device types) Usage of stand-by power and remote controls. Changing behaviour (lights off, shorter showers, etc.) Better technology (mor fficient appliances, smar t lighting, off-peak water heating, remote monitoring, AMR, etc. Passive conservation (insulation, better building materials, more efficient windows, more appropriate house orientation, etc. GreenPower (usage and attitudes, willingness to pay) Consumer Awareness and Importance Awareness of and importance placed on energy consumption levels of electrical and electronic devices Awareness of levels of stand-by power consumption. Information sources (TV, newspapers, government, internet, etc.) Awareness of rebates and other government initiatives Awareness of suppliers and competitors. Awareness of and attitudes towards power industry deregulation and its consequences for consumers. Awareness and understanding of alternative energy sources, Attitudes towards government and industry initiatives. How Energy Conservation Affects Consumer Purchasing Patterns Energy conservation as a purchasing factor for devices and appliances (absolute and compared to other factors) Propensity to pay extra up-front for lower running costs What would you be prepared to give up? What are the trade-offs? Consumer Attitudes Towards Climate Change Is it happening? (extent) How is it being caused? How big a problem is it? What should we do about it? Are people doing enough? (self, family, community, industry, levels of government, etc.) Attitudes towards Kyoto and post-Kyoto. Self-Sufficiency Power outages and concerns of continuity of supply. Solar energy and gas as alternatives to electricity Water tanks and grey water plumbing Cocooning vs socialisation What Consumers Want What would consumers like to see in the market? What would drive them to change supplier ? What would drive them to change behaviour ? Plus detailed demographic questions to enable detailed cross-tabulations and comparisons of different respondent groups. Preview report here: The full report can be ordered for only $5,500.00 excl. GST. Click here to order online Should you require further information please contact Cassandra Phillips Sales Manager cassandrap@connectionresearch.com.au Phone: +61 2 9467 9833 Electrical Connection Electrical Connection is a quarterly publication by Connection Magazines targeting electrical contractors, electricians and the related industry nationally. The magazine is Australia’s leading electrical industry communication with articles that are backed by solid industry research and expert opinion. Click here for more details on the Electrical Connection Magazine.

The increasing price of energy is a headline issue. Climate change is hitting home, on many fronts. In response many Australian consumers are changing their attitudes and their consumption patterns.

Domestic Energy Consumption in Australia - Consumer Behaviour and Action is a new market analysis report based on detailed analysis of over 3000 Australian households. It is the latest report in Connection Research’s innovative Sustainable Home series, which has set new benchmarks in consumer research on sustainability issues in Australia.

Over the last four years Connection Research has developed an extensive database of consumer purchasing and usage patterns of dozens of device types. This latest round of research builds on this knowledge to provide the most extensive information available in Australia of consumer behaviour and attitudes on the consumption and conservation of energy for domestic purposes.

What did Australian Consumers tell us?

Connection Research’s methodology relies on direct surveys of large numbers of representative households from all over Australia (25000+). Extensive demographic analysis by such factors as location, family type, dwelling type, age and gender, education level and employment status, household income and political and social leanings ensures a truly detailed understanding of the attitudes and behaviour of the Australian population.
The data is overlaid on Australian Bureau of Statistics census data to build a complete picture of consumer attitudes and practices across all of Australia.

There are numerous reports on the market relating to Energy Consumption patterns, but none of them are as detailed as the DECA report. We have consulted with major Energy retailers and the Australian Government on their intelligence requirements and come up with the most comprehensive analysis available on the Australian consumer. Behavioural and Attitudinal analysis are detailed in the DECA 2009 Public Report. Don’t delay - purchase your copy today and see what Australian consumers think and feel about Energy usage and consumption. Determine how to best service your clients by understanding their needs and wants.

Research Topics

Domestic Energy Usage – Australian Consumer Profile

Number of devices and types of equipment in use. Age. Efficiency.
- Hot water and HVAC (types)
- Electrical (fridge, stove, dishwasher, washing machine, etc.)
- Electronic (TV, HiFi / home cinema, PCs and printers

Domestic Energy Behaviour Patterns

Current energy consumption patterns (for all technology and device types)
- Usage of stand-by power and remote controls.
- Changing behaviour (lights off, shorter showers, etc.)
- Better technology (mor fficient appliances, smar t lighting, off-peak water heating, remote monitoring, AMR, etc.
- Passive conservation (insulation, better building materials, more efficient windows, more appropriate house orientation, etc.
- GreenPower (usage and attitudes, willingness to pay)

Consumer Awareness and Importance

Awareness of and importance placed on energy consumption levels of electrical and electronic devices
Awareness of levels of stand-by power consumption.
Information sources (TV, newspapers, government, internet, etc.)
Awareness of rebates and other government initiatives
Awareness of suppliers and competitors.
Awareness of and attitudes towards power industry deregulation and its consequences for consumers.
Awareness and understanding of alternative energy sources, Attitudes towards government and industry initiatives.

How Energy Conservation Affects Consumer Purchasing Patterns

Energy conservation as a purchasing factor for devices and appliances (absolute and compared to other
factors)
Propensity to pay extra up-front for lower running costs
What would you be prepared to give up?
What are the trade-offs?

Consumer Attitudes Towards Climate Change

Is it happening? (extent)
How is it being caused?
How big a problem is it?
What should we do about it?
Are people doing enough? (self, family, community, industry, levels of government, etc.)
Attitudes towards Kyoto and post-Kyoto.
Self-Sufficiency
Power outages and concerns of continuity of supply.
Solar energy and gas as alternatives to electricity
Water tanks and grey water plumbing
Cocooning vs socialisation

What Consumers Want

What would consumers like to see in the market?
What would drive them to change supplier ?
What would drive them to change behaviour ?

Plus detailed demographic questions to enable detailed cross-tabulations and comparisons of different respondent groups.

Preview report here:

The full report can be ordered for only $5,500.00 excl. GST. Click here to order online

Should you require further information please contact

Cassandra Phillips
Sales Manager

cassandrap@connectionresearch.com.au
Phone: +61 2 9467 9833

Electrical Connection

Electrical Connection is a quarterly publication by Connection Magazines targeting electrical contractors, electricians and the related industry nationally. The magazine is Australia’s leading electrical industry communication with articles that are backed by solid industry research and expert opinion.

Click here for more details on the Electrical Connection Magazine.